Project : Branding

For a class project, I designed a website, mobile app, and bag for Crush Boutique, a Boston-based fashion brand. Through research, I discovered that their style is sophisticated with a whimsical nature, which I wanted to capture in all aspects of their branding. 

To achieve this, I created a soft and dynamic logo that incorporates movement. The layout and fonts I chose for the app and website have a nice flow, are visually appealing, and have a fun, feminine touch. My ultimate goal was to create a cohesive and engaging brand image that reflected Crush Boutique's unique personality. Through this project, I gained valuable experience in research, branding, and web design.